You have to see this! Hison!

A forum for discussing topics relating to MacGregor Powersailor Sailboats
User avatar
kmclemore
Site Admin
Posts: 6271
Joined: Sun Feb 08, 2004 9:24 am
Sailboat: MacGregor 26X
Location: Ambler, PA -- MACX2018A898 w/ Suzuki DF60AV -- 78 BW Harpoon 4.6 -- 2018 Tahoe 550TF w/ 150 Merc

Re: You have to see this! Hison!

Post by kmclemore »

finding41 wrote:It's a lot of work for ??? however many boat sales.
Well, think of it this way... if they only sell Macs to .0001% of the Chinese population - that's only 1 out of every 1 MILLION people - then they'll still be selling 1,344 boats. Not too shabby.

In the US MacGregor has sold over 6000 X's and M's, and that's about 1 for every 52,000 people. If Hison can manage that level of market penetration in China alone (not including export sales) they'll sell 25,848 boats, or essentially 3.2 times the entire global sales of MacGregor, Inc. for the entire X and M lifetime.

If they go into worldwide sales, which it appears they are, they could easily claim all of southeast Asia, Australia, Middle East, Africa and India. This could easily amount to upwards of 40,000 boats, including the China home market. At a ball-park price of $15,000 per boat (cheaper than MacGregor's $23,000 price) that's over $600,000,000 in gross sales.

Yeah, there's a good reason for them to go fishing.
Post Reply