Sometimes the Seiko, but usually what I feel is one of the best watches out there, and not massively overpriced like many.
Luminox
What sets this watch apart is it's ilumination.
The tritium gas capsules give off a continuous glow for 20+ years. They never fade during the night like every other luminous paint watch I have. None of them will last through the night. Won't kill your battery like a Timex indeglow either.
Just a great watch, accurate, waterproof, and always readable. I've had one of the older Navy Seal dive versions I got at west marine about 10 years ago that's still going strong but needs a new band. A year or so ago I found Big 5 sports closing out some Smith and Wesson OEM Luminox's and picked up one for $59. A great deal. It's a clone of the Stealth F-117 series, a 3401 with black on stainless steel and a rubber band. Looks like this except has the Smith and Wesson logo on the face. The only think I don't like is it's not quite dressy enough for some occasions.
Next time I have a few spare bucks I want to get one of the Stainless versions and it will probably be the last watch I buy and will wear all the time.